Treasure Box

Mid-Autumn Festival 

Packaging Design 

Packaging design for the Mid-Autumn Festival, completed during an internship at LKK Design Co. 

The design embodies many Chinese elements and showcases an interactive part. When the user pulls the inner package out, the cuts on the outer surface allow the user to view a moon's transformation to a full moon, initiating the Mid-Autumn Festival's tone. 

Advertisement video for the Mid-Autumn Festival package design

2020